
NO ORDINARY FITNESS STUDIO
We’re here to redefine gym culture where no one gets left behind
What makes ‘Strength and Mindset’ different?
It’s in our name really, we don’t just focus on the physical, we work to train our mindsets too. Our mission is to teach you how to train for life, beyond our sessions, we want you to have the confidence and the knowledge to know forever, what you are doing when you are holding a barbell in your hands!
Who are we?
The Strength and Mindset Studio is a family business based in Anerley, South London, and was founded by us, Eliza and Silviu Sandu in April 2023. Together we have two young children - you might see them around the studio folding towels and if they see you there, they might even ask you if you want a coffee, they love doing that!
Sports and nutrition have always been big topics in the household and throughout the years we have identified the scarcity of high quality, clear and affordable coaching.
So it was a no brainer, after more than 15 years of experience and education, to open a space where people can access exactly that through our small group strength and conditioning coaching.

Eliza Sandu
co-owner & coach
Eliza a Qualified Strength and Conditioning Coach with a MSc in Strength and Conditioning from the University of Greenwich. She is also a Level 3 Personal Trainer, Level 2 CrossFit and Level 1 Burgener Strength Certificate holder.
Eliza first stepped into a gym in 2006, before that she was a member of the high school cheerleading team for 4 years, but if you ask her about it she will say it was nothing major, because she never learned how to do the backflip or the splits - she stuck with the dancing part! She has been coaching since 2014.
Eliza does the programming and the planning, so if your session felt hard, blame her!
Silviu Sandu
co-owner & coach
Coach Silviu has been a Personal Trainer since 2006. Before that he was a member of the Romanian Karate National Team for 10 years and has also competed as a kickboxer, both nationally and internationally.
Silviu is a qualified Level 3 Personal Trainer and a Certified Strength and Conditioning Coach from The National Coaching Centre Program offered by the Romanian Ministry of Sports.
He doesn't want anyone to know, but he also danced professionally (ballroom dancing) and competed for 2 years, but you can see it in his wiggle that he knows his way around a dance floor. He was forced to retire after a severe back injury that finally led to surgery.